What I Do
I like figuring things out. I use a mix of analytical thinking and creative problem-solving to understand people, uncover opportunities, and then: build. Sometimes that means developing a marketing strategy or digging into performance data; sometimes it means experimenting with a new idea or building a tool from scratch.
The common thread is curiosity and a tendency to ask, “Is there a better way to do this?”
My Approach
How I tailor services to meet your unique needs.
Audience & Growth Assessment
A focused look at your existing business strategy, audience, and marketing data to understand who you’re reaching, who you may be missing, and where there’s an opportunity to better connect your marketing to your business goals.
Strategy & Insights
Turn audience and marketing data into a focused strategy. I’ll dig deeper into what your customers are doing, what’s working, and where there’s room to grow—then translate those insights into a practical plan.
Build & Optimize
Sometimes the problem isn’t knowing what to do. It’s that the process, system, or technology isn’t there to make it happen. I help turn strategy into something practical. Improving a workflow, automating a process, building a reporting system, or creating a tool.